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Drive Out
Food is a fundamental indicator for analysing and understanding entire civilisations and their evolution over time. Manifesting this are the architectures and places where food is produced, processed and sold. Luminous totems, large coloured arches and brightly coloured neon lights leap out at us as we drive along the roads leading out of Milan. Within them, between carefully trimmed hedges and the geometric lines of the car parks, stand restaurants and supermarkets, symbols of globalisation. Although we continue along the road, the shops look similar: low buildings, coloured lights and signs guiding patrons to the entrance. Similar, but not the same. The work is based precisely on this subtle distinction. It documents both permanence and change. We recognise the architectural model, but we know it is not the one we have next door. Non-places par excellence, these spaces offer a dual experience, which inevitably also passes through the standardisation of the food on offer: there is the comfort of recognisability, but also the discomfort that comes from the sensation of moving around and always remaining in the same place. As we continue to leave Milan and sometimes move away from the main streets, other contrasting elements emerge. No longer labyrinths of roads and signs drawing new spaces where once fields were seen, but buildings directly on the road.
Drive-Out wants to try to convey the sensation of strong contrast that is perceived when crossing this area, through the diptych juxtaposition of places where the passage of globalisation is perceived and places where this process has not yet permeated.
Observing the macro-area a sense of propagation is evident, a directrix with density at one end and rarefaction at the other: as we leave Milan behind, the fields take up more and more space compared to the urbanised areas. This is even more evident if we turn this axis transversely and go southwards. In fact, Str. Padana Superiore boasts of its proximity to the underground line, which acts as a nucleation centre for these non-places; going downhill the tradition becomes evident with the manifestation of the common shops and resting places that until a few years ago were supplied by the daily frequenters of those streets, now supplanted.
The project documents the relationship between man and the places he lives through food, a pretext for a reflection that can be generalised, but dissolves with some questions: what will the future be? Will there be a standardisation of the current model or will we see new scenarios?
Drive-Out wants to try to convey the sensation of strong contrast that is perceived when crossing this area, through the diptych juxtaposition of places where the passage of globalisation is perceived and places where this process has not yet permeated.
Observing the macro-area a sense of propagation is evident, a directrix with density at one end and rarefaction at the other: as we leave Milan behind, the fields take up more and more space compared to the urbanised areas. This is even more evident if we turn this axis transversely and go southwards. In fact, Str. Padana Superiore boasts of its proximity to the underground line, which acts as a nucleation centre for these non-places; going downhill the tradition becomes evident with the manifestation of the common shops and resting places that until a few years ago were supplied by the daily frequenters of those streets, now supplanted.
The project documents the relationship between man and the places he lives through food, a pretext for a reflection that can be generalised, but dissolves with some questions: what will the future be? Will there be a standardisation of the current model or will we see new scenarios?